Game on

what is gamification?

Gamification - the use of game thinking and game mechanics in a non-game context to engage and enable users.


By utilizing game mechanics we are able to enhance the experience of users to interact with the content and make enhance the interaction. Richen provides the knowhow and solutions for different gamifications implementations and we are able to drive a gamifcation project from start to finish.

GAMIFICATION INCREASES VALUABLE ONLINE BEHAVIOR

Increases in actions and in engagement on digital channels with gamifications



ENGAGEMENT

LOYALTY

  • User loyalty
    Lift
  • Increase in return visits

VIRALITY

  • Social sharing lift
  • Increase in
    unique visitors

MONETIZATION

  • Increase in
    merchandise sales
  • Revenue per-user
    lift

Execution determines the success

Gamification is a powerful tool to boost your business results – either by incorporating it in your marketing and/or product, or by using it to motivate your employees.


The quality of the execution determines the success. A gamified solution must offer a worthwhile experience; otherwise people are not going to use it.




Veikkaus Points
- The loyalty program
that rewards customers

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Ideapp - engage &
motivate your target group to better results 

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Learn more about gamification

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